Video Marketing – the new benchmark in web marketing
Web marketing is basically the art of marketing a product or service using the internet. It is also known as digital or online marketing. The basic premise of web marketing is much the same as any form of marketing.
You want to capture and hold the attention of the viewer long enough to convince them to buy whatever it is you are trying to sell.One of the best forms of web marketing is the use of video. These days it is very simple to embed a video in a website from sites such as YouTube, Video, ExposureRoom, DailyMotion and BlipTV to name but a few. In fact, manner online marketers believe that, if you are not using this medium to market your products, then you are behind the curve and need to catch up soon.
It is a simple process to embed videos into websites and it is cost effective as well. Changing ad campaigns to meet the changing needs of your customers not longer has to be the arduous process it once was; you simply change the address of the video in the website code.
Research has proven that video marketing works. It is often said that a web site needs to be as simple as possible in order to be effective. Well, how about a web site that requires nothing from the viewer. They simply click on the link or enter the address and the web site does everything for you. A video welcomes you to the site, another will introduce you to the staff, yet another will present the products available to you and yet another will show you how the product is made. The list is endless and the content can be made very cheaply and stored free of charge.It is said that a picture is worth a thousand words. Well then a video is worth a thousand pictures. Instead of copious amounts of reading that will put of everyone except the most determined shopper or still pictures, a video can allow the visitor to your side to feel as if they are interacting with the site. The video allows a much more personal connection which endears the visitor to your site and to your product and increases the likelihood of them purchasing the goods and services you have to sell.