Itunes and iPhone are products designed by Apple Inc. that have become instantly and insanely popular with a wide variety of people. One of Apple’s key characteristics is that they are so appealing to such a wide range of people, from teenagers to businessmen, from housewives to grandparents.

Some of the key features of the Apple range, which includes the iPod, the iPhone, the Macbook and the iPad are as follows…

Integration is one of the key selling points of the Apple range. Apple products are very easy to integrate with one another and iTunes can run on any of the Apple platforms with one profile. Once you have a song or product downloaded through iTunes, it is available on all the products that are mentioned above.

This integration makes the products exceptionally easy to use. The software is the same whether you are using the Macbook or the iPhone. The ease of use of all the products is a great selling point at this is exceptionally popular with people who want to just enjoy the products without knowing too much about how they work and so forth. To use an Apple product, you can simple switch it on and start using it. The commands are intuitive and can be learned quickly by trial and error.

The apple phenomenon began with the iPod in 2001. The first real portable player of digital content, the iPod became exceptionally popular and resurrected Apple from the dire circumstances they found themselves in at the time. By using the popularity of the iPod, Apple has not only upgraded and improved the iPod but has ridden the wave of their success and may even have improved on that success with the iPhone.

Similar in concept to the iPod, the iPhone is incredibly easy to use. A large, friendly interface that readily synchronizes with other products (some even not made by Apple) ensure the popularity of the phone. Applications can also be written for the iPhone and downloaded from the iStore, another exceptionally clever innovation by Apple.

The iStore is an online shopping website that is easily accessed using iTunes or the internet. Exceptional content, including music, eBooks and audio books, at reasonable prices are readily available to Apple members. This content can be downloaded very easily to any of the Apple devices using iTunes. Many people do not realise that there is also a lot of freely available content in the store and this includes research materials, books, software and music.

This “one-stop-shop” has made shopping for music exceptionally easy and convenient and it is this, as well as a great product that is driving people to become Apple fans. Apple cleverly made iTunes available on other platforms such as Windows. Although you may be a Windows fan you can still access the iStore by using iTunes which has exactly the same look and feel of the Apple version. Perhaps this is Apple’s sneaky way to subvert fans of other platforms to becoming fans of Apple.