How can YouTube help grow my business?
YouTube is the biggest video sharing site on the internet with more than 100 million videos being watched daily. Not only is it free but it is extremely well known (55% of the market), trusted and user friendly.
The YouTube brand is well known and, using that as a store for your videos gives you a sense of integrity. People have come to know and trust YouTube and, by extension, they will trust the content that you put on YouTube. Of course, this perception can quickly change if you do not reward that trust with action. Make sure that your videos are honest and trustworthy otherwise they might have the opposite effect of what you are trying to achieve.
YouTube also allows you to create an account and build a site within the YouTube environment. This allows you to group videos together and increase the number of people who will watch your adverts. People will often browse videos under the same account name and, by categorizing the videos, you can even direct people straight to the content you want them to view. Online videos are not limited to promoting your product or service. Videos can include How To guides, case studies and real life examples of people using your product, behind the scenes footage of how the product is made and so on. You are only limited by your imagination.
One of the great things about YouTube is that you can embed videos into other websites. This means that you can create and store a video in YouTube and then embed the url into other websites like blogs, social media pages and others. This makes creating, maintaining and changing content on websites exceptionally easy.
YouTube also has the facility to write comments against each video. This is a great way to find out how people are responding to your video. You can also write comments yourself and enter into dialogue with viewers, answer questions, direct viewers to other websites and generally interact with people and help sell your product even further.
The accessibility of the site is also a fantastic way to get your product notices. Millions of people visit YouTube every day and all of these people are potential customers. The trick is to get these people to view your video. That is where other marketing techniques come into play. Use your own site, social networks, blogs, forums and email to direct people to your video. Together, YouTube and Facebook is responsible of approximately 80% of web traffic. If your content is good enough, your video might eventually go viral. This means that so many people watch it, it is like a virus spreading throughout the internet. This is the pinnacle of web marketing and is created by excellent content and word of mouth advertising. The most viewed video on YouTube has been watched more the 160 million times.
It is always advisable to seek the aid of a professional when starting out advertising on YouTube. In order to make your YouTube videos popular, they should be professional, concise and of excellent quality. Most watched videos appear to be between 30 second and two and a half minutes. A few homemade videos filmed in your lunch break are not going to achieve the results that you desire. Of course, this may prove a bit costly but, once you have started, you can branch out on your own and start developing unlimited content that will drive your business success to unimagined heights.