Backlinks, the ranking and traffic imperative
Backlinks are the best way to increase the traffic to your site. Backlinks are basically links to your site from other sites and search engines such as Google and Yahoo use backlinks to determine the ranking of your page. Backlinks are also known as incoming or inbound links.
The best way to get backlinks is to use the link to you website when chatting on blogs, responding to comments in community oriented websites and when responding to links of forums. The more websites your site appears on and the higher that websites ranking, the more weight the backlink has to increase the ranking of your page. There are many websites nowadays that allow a person to respond to articles through a comments section. Facebook, Twitter, News websites, entertainment sites and many more all rely quite heavily on the interaction of the readers.
A website owner can take this opportunity to increase their own website’s popularity through the use of backlinks. This is the phenomenon of what is known as Web 2.0. Web 2.0 is basically the creation of sites with user contributed content. These sites try and steer away from static content such as text. Many sites using the Web 2.0 rely heavily on its visitors to generate both content and traffic to them.
Another method is to include your website on directories. There are many websites to choose from and, when including your site on a directory it is important to know the reputation of that directory. There are some automated directories that simply add whatever site comes their way and the search engines do not pay much attention to these. Look for a directory with an excellent reputation and try to get included on it. It’s not an easy task and it may take a long time, but it is definitely worth it.
Social Bookmarking is also gaining popularity amongst owners of websites. People can create public or private lists of “bookmarks” which are web addresses of sites that they are interested in. They provide a brief description and it is as easy as that, a backlink to your site has been created. The sites can be tagged into categories which also help with searching and traffic to your site.
The key to web traffic is to ensure that your website is as high on the rankings as possible. When searching on Google people generally do not go beyond the first few pages. To make sure that these people visit your site, it is important that your page be on these pages.Backlinking is a great way to do this. Additionally, you get extra traffic from people who visit the site where your address is backlinked and they might click on it and visit your site.
Backlinks are not only beneficial to website owners but they are also useful to web surfers. Backlinks enable users to navigate around the internet, from page to page, following a single vein of thought without having to constantly search for content. A simple, “Click here to see Andy’s thoughts” is a great way to explore a topic further.