
Scaling Link Building The Right Way
Link building can be the most tedious and time-consuming task of SEO. At least, that’s how a lot of people feel about it. Ever want to know how to scale link building to avoid the pitfalls of wasted time and effort? This week, Tom Critchlow from Distilled interviews Ross Hudgens, an SEO currently working at Full Beaker in Bellevue, Washington, about some strategies you can use to scale your link building and get more links with less
effort. Hiring people with hustle is a big part of it, but using APIs and outsourcing development can help too (though some aspects of linkbuilding simply are not outsourceable, as Tom and Ross explain)
We built a tool internally that does a whole bunch, like a bulk lookup on the SEOmoz API. So if you’ve got a list of 200 URLs, you can plug them into the spreadsheet and get all the metrics back straightaway. So it’s like that kind of thing can just incrementally save all your guys time. Ross: Right. Tom: It’s like you think about how many times you have to query, go into Open Site Explorer and stuff. Ross: Oh, it’s huge. Tom: You can just save time doing that. Ross: Yeah, for sure. Tom: So little things like that, and then there’s a whole bunch of other tools, like keyword research and all that kind of stuff. Ross: Right. Building that proprietary. I mean, keeping your ear to the floor too. There are a lot of people doing great things in the tool world.
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Read the full article here:
Scaling Link Building – Whiteboard Friday