Query Volume Can It Directly Influence Rankings?

There are plenty of ways of trying to get lots of people to carry out searches that you want them to. For many companies, offline advertising spend can be used to create huge volume, these days you often see on TV adverts things like “search used cars Seattle to find us” or even “search for Samsung TV’s”. Both of these examples are aimed specifically at moderating search behavior and getting people to perform fairly specific searches.

Most of us however do not have access to TV levels of budget, and even if we did convincing the marketing director to allow you, as an SEO, to have a say in the direct response messaging of the spot is a bit tough.

Luckily there are other ways of achieving it, Rand has experimented for some time with driving tweets to google results pages, and his followers (currently running at over 35,000) regularly click through to the google results, and then click on the one that he intended. While I don’t think he has ever said that this was to play with both CTR and search volume, it’s a perfect potential methodology.

Another really easy way to generate searches is by using your newsletter mailing list. If you have, say 100,000 people in your email list, try a few emails where you are sending them to a search result where you know you rank well rather than direct to your site.

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Whoa… Can Query Volume Directly Influence Rankings?

Robot Access & Indexation Restriction Techniques Can Lead To Better Ranking

Today, I’m covering robot control technique conflicts. In an effort to REALLY get their point across, webmasters will sometimes implement more than one robot control technique to keep the search engines away from a page. Unfortunately, these techniques can sometimes contradict each other: One technique hides the instruction of the other or link juice is lost.

There are a number of tools at our disposal that allow us to make the most of bot activity on a website such as the meta robots tag, robots.txt, x-robots-tag, canonical tag and others.

The canonical tag is a page level meta tag that is placed in the HTML header of a webpage.

Choose the best method for the scenario and back away from the machine. You’ll be much better off.

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Robot Access & Indexation Restriction Techniques: Avoiding Conflicts

Google

SEOmoz’s study of Google Ranking Factors but what about negative ranking factors? Sure positive factors such as the correlations between Social Media shares and higher rankings earn a lot of attention. The negative Ranking Factors – those SEO characteristics correlated with lower rankings. Some of the more positive famous ranking factors that we talk about are such things as page authority, which has 0.28 correlations to higher rankings. An obvious negative correlation is the domain name length.  Integration of social media buttons seem to be a vital positive factor in ranking.

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Google’s Negative Ranking Factors – Whiteboard Friday

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